In 2022 Rob and Pedro released their documentary South Beach Shark Club which tells the story of a group of Miami fisherman that spent the 1970s catching sharks.
The film is fantastic and you can rent/buy it now on Amazon.
But our Filmcraft conversation with them was not about the making of the film but the marketing of the film. The two filmmakers embarked on a unique marketing campaign that included a mural in downtown Miami, a car with a with a shark fin and lots of stunts to get you to watch the film. If you just look at the outfits they wore to our conversation you know they know how to grab your attention.
But did their antics lead to viewers and profits for their film? You’ll have to listen to find out.
Our Filmcraft Series is made possible thanks to the support of the Coral Gables Art Cinema and by a grant from the Tristar Lifelong Learning Fund at the Coral Gables Community Foundation
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